Vice President of E-commerce at Utah.com

Eric Bright is Vice President of E-commerce at Deseret Digital Media, focusing on marketplace commerce products (including classifieds, local commerce, and travel verticals).

Flint is a destination development specialist with the Utah Office of Tourism, a new position designed to assist small and rural local governments to develop the amenities, infrastructure, and leadership necessary to become welcoming destinations for visitors. Until recently, Flint worked for the State’s Division of Housing and Community Development where he conducted rural research,…

Nan is part of the Office of Rural Development at the Governor’s Office of Economic Development (GOED), and she works in the rural GOED location in Wayne County (200 miles from SLC!). Her focus at GOED is outreach and marketing for the Office of Rural Development and their 8 programs as well as coordinating Utah’s…

Tom Adams has been dedicated to Utah’s outdoor recreation industry for over 25 years. During that time, his passions in life have consistently followed his career path hand in hand. From the N.A. Sales Director for Petzl to a Ski Instructor at Brighton, it has been Tom’s personal goal to make every aspect of the outdoor industry…

Brand
Therapist

Over the past 8 years, Ernie has spearheaded Maveriks’ groundbreaking loyalty program and has been recognized as an expert at industry loyalty events and forums. He was the former executive director of marketing for Maverik Inc. and is now consulting full-time.

President & CEO
Destination Marketing

There are very few change-agents on the planet who have motivated more people in more places than Roger Brooks, CSP, has in the travel industry. Over the past 30 years Roger, as a tourism speaker and expert, has helped thousands of people transform ordinary places, businesses, and attractions into incredibly successful destinations.

Founder
Bondir

Glenn gets things started. A natural at getting people to talk, and stirring the pot, he leads the Bondir team in establishing initial client connection and determining the best route up the mountain. After spending 18 years in New York City as a Madison Avenue creative, Glenn has acclimated back to reality and finds redemption in the work of Bondir.

Founder & CEO
RootsRated.com

Fynn founded RootsRated.com in 2012. Between 2014-2016, the site grew into one of the largest sites for adventure travelers in the U.S. In 2016, the company launched RootsRated Compass, a content marketing platform for outdoor brands and destination marketing organizations.

Managing Director
Utah Office of Tourism

In her role with the Utah Office of Tourism, Vicki Varela was the driving force behind the implementation and expansion of The Mighty Five® campaign promoting Utah’s five national parks and implementation of the Find Your Greatest® ski campaign.

Executive Director
Utah Tourism Industry Association

Kaitlin serves as the Executive Director of the Utah Tourism Industry Association and offers a deep knowledge base in all things tourism. From funding to strategy to partner collaboration, Kaitlin has spent the last decade immersing herself in Utah’s visitor economy.