Krista Parry believes everything starts with connection. She has used her blueprint for building connections to help some of the largest brands grow their customer base.

At the age of 21, Krista traveled with the 2002 Salt Lake Winter Olympic Torch Relay as the spokesperson. She then spent over 15 years as one of very few women executives in the ski and adventure lifestyle industry. During this time, she oversaw marketing for Park City Mountain Resort, where her team implemented numerous campaigns and initiatives that focused on moms and family, including Additionally, she launched a division of Powdr Corp that focused on partnerships where she secured and oversaw $15MM in partnership revenue with some of the largest global brands including Coca-Cola, Under Armour, GoPro, Subaru, and more.

In 2016 Krista and her sister, Lindsay Stephenson launched SisterUp, a business consulting agency for women entrepreneurs. She is also an in demand “experience” speaker in the travel and tourism industry.

On any given weekend, she can be found skiing or biking in Utah with her ‘awesome’ team of boys: her husband and two boys.