Ernie believes a unique brand exists in every company. Young companies often attend to logos and colors but overlook the importance of brand development that influences hearts. Even the brands of mature companies are often buried beneath years of campaigns, slogans, promotions and marketing materials and have lost their luster.

Ernie asks the tough questions to tease out the heart of your brand then he articulates a brand description that resonates with customers and employees alike.

Over the past 8 years, Ernie has spearheaded Maveriks’ groundbreaking loyalty program and has been recognized as an expert at industry loyalty events and forums. He was the former executive director of marketing for Maverik Inc. and is now consulting full-time. He has served on the NACS educational content committee for the past 4 years and loves to camp, mountain bike, watch movies and spend time with his family and 7 brothers.