Over the past 8 years, Ernie has spearheaded Maveriks’ groundbreaking loyalty program and has been recognized as an expert at industry loyalty events and forums. He was the former executive director of marketing for Maverik Inc. and is now consulting full-time.
Utah Office of Tourism
In her role with the Utah Office of Tourism, Vicki Varela was the driving force behind the implementation and expansion of The Mighty Five® campaign promoting Utah’s five national parks and implementation of the Find Your Greatest® ski campaign.
Utah Tourism Industry Association
Kaitlin serves as the Executive Director of the Utah Tourism Industry Association and offers a deep knowledge base in all things tourism. From funding to strategy to partner collaboration, Kaitlin has spent the last decade immersing herself in Utah’s visitor economy.